Thursday, February 3, 2011

Creative Thinking @Work

What can we learn from Tata's Nano car? The design and manufacturing of the car challenged the traditional models of management. It is classical example of how one could use the SCAMPER model developed by by Bob Eberle. By asking what can we Substitute, Combine, Adapt, Minimise/Maximise, Put to other use, Eliminate or Reverse/Rearrange will open a whole range of new options or solutions.